• Political Advertising is Hot on the Net, but Bush and Gore are Virtually Ignoring Online Ad Opportunities
New York, October 30, 2000 - Although general news and voter information sites are unleashing a series of election-related advertisements online, both the Bush and Gore campaigns have elected to make little use of the net when it comes to advertising.

• Jupiter Media Metrix Releases First Jx Market Intelligence Reports
New York, October 23, 2000 - Jupiter Media Metrix (NASDAQ: JMXI) today released its first Jx Market Intelligence reports covering critical regional markets worldwide, including Australia, Canada, France, Germany and the United Kingdom.

• AdRelevance unveils breakthrough in web-measurement technology
New York, October 2, 2000 - AdRelevance, a Jupiter Media Metrix Company (NASDAQ: JMXI) and innovator in Internet advertising measurement technology, today unveiled a major breakthrough in Web-measurement technology with the launch of AdRelevance 2.0.

• Family-Focused Online Advertising On The Upswing While Advertising To Children Declines
New York, September 11, 2000 - Even though online advertising by businesses targeting families and children grew steadily through the first quarter of this year, advertisers wanting to reach kids online are shifting their focus away from children and on to families.

• Dot Com Advertisers Outnumber Traditional Advertisers Online Two To One
New York, September 5, 2000 - Although traditional companies are paying more attention to online advertising, dot com advertisers outnumber traditional advertisers online two to one.

• Majority Of Online Ad Banners Have Short Life Spans, Running Three Weeks Or Less
New York, NY August 28, 2000 - With few advertisers running large online campaigns, an overwhelming majority of advertisers have less than a 0.01 percent share of all online advertising impressions.

• B-to-B, Fastest Growing Online Ad Segment, To Reach $3 Billion by 2005
New York, August 17, 2000 - A new collaborative report from Jupiter Communications, Inc. (Nasdaq: JPTR), and Media Metrix, Inc. (Nasdaq: MMXI) reveals that business-to-business (B-to-B) online advertising is the fastest growing and one of the most financially rewarding segments for online publishers. Click to learn more...

• Full Banners Still Most Prevalent Online, Despite Growth In Sites Supporting Multiple Ad Types And Sizes
New York, August 14, 2000 - Although more Web sites are carrying multiple types and sizes of online advertisements, 97 percent of all Web sites still carry standard 468 x 60 banner ads.

• Online Retail Sites Buoyed By Internet Advertising Campaigns
New York, NY July 17, 2000 - An increasingly strong, positive correlation now exists between online retail advertising and the number of engaged visitors to online-only retail sites, according to a new report released today by AdRelevance, a division of Media Metrix (NASDAQ: MMXI) and an innovator in Internet advertising measurement technology.

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