A seasoned veteran in the
world of advertising, Will Hodgman brings 14 years
of marketing, advertising and business development
experience to his new post as president and chief
executive officer of AdRelevance.
Before founding AdRelevance,
Will served as general manager of the Northwest
office of CKS (NASDAQ: USWEB), one of the
region's largest interactive agencies with
cumulative billings in excess of $45 million. In
that position, Will managed all company operations,
new business development, customer retention and
forward planning.
Before CKS, Will was senior
vice president director of client service and
business development at McCann-Erickson, Seattle.
There, he oversaw some of the agency's largest
accounts, including Coca-Cola, Washington Mutual,
Washington State Lottery and the Washington Apple
Commission. The office had cumulative billings in
excess of $65 million.
Over the course of his
career, Will has won, managed or helped develop some
of the largest and most respected brands in the
world, including Campbell Soup, Adolph Coors,
Quakers Oats, the Gatorade Co., the Dial
Corp., Coca-Cola, Mitsubishi Motors, IBM and
Microsoft.
Jay Bartot - Founder, Chief Technology Officer
Jay Bartot has been working professionally in the computer industry for more than 10 years and brings
comprehensive design and development experience to AdRelevance.
Before joining AdRelevance to head up its
engineering team, Jay worked for Netbot, the
intelligent-shopping agent start-up company that was
eventually acquired by Excite in 1997. There, he
developed UNIX-based networking solutions for the
Web.
His
extensive professional experience also includes
founding Jet City Studios, an Internet based
multimedia company, and serving as engineering
manager at Zombie LLC, a small game start-up. Prior
to that, Jay helped develop and design award-winning
children's educational CD-ROM titles for Edmark
Corp., as well as create authoring tools for Philips
Multimedia Division.
Craig Horman - Founder, Vice President of Engineering
After a Columbia University
education in English, Culture Studies aka Commodity
Aesthetics, and independent study in computers (mostly
other people's), plus a year in Paris to recuperate from
said education, Craig Horman participated in the later
Reagan boom years by founding a consulting firm, which
specialized in the networked aspects of global foreign
exchange trading systems. In order to ease his aesthetic
and political sensibilities and to maintain a requisite
sense of cognitive dissonance, he did paste-up and
editorial volunteer work at the now-defunct socialist
weekly, the Guardian. His stint on the West Coast has thus
far included generating surplus value as a laborer at
DECwest Engineering, where he helped implement the DEC
C++ compiler for OSF/1 on Digital's Alpha platform and
tinkered with various bits of the operating system along the
way; joining the research staff at the Department of
Computer Science at the University of Washington, where
he helped introduce Linux as the platform of choice, a
situation that held steady until the acquisition of the
department by Microsoft; and most recently he held the
post of manager of network design at Netbot, the intelligent
shopping agent start-up company, which was acquired by
Excite.
In his boundless spare time, Craig produces Cornell-box like
constructions and in 1998, participated in a month-long
exhibition at Art Not Terminal. These days he favors more
dynamic assemblages of odd objects, which lounge in
haphazard yet engaging configurations in his apartment.
These pieces are as yet untitled, but a clean-up crew
might label them "Magritte's Garage Sale," or maybe
"Resisting Cohesion."
He shares his apartment with a cat named Izzy, who is able
to transmit to him, over vast distances, telepathic yet
unintelligible commands.
Marty Levin - Executive Vice President of Sales and Marketing
Marty is a seasoned marketing and
sales executive with a strong background in traditional and Web advertising, e-commerce and new
media. Most recently, Marty served as senior vice president of advertising business development
at Rivalnet, a Hummer Winblad portfolio company. There, he directed advertising sales and strategic
marketing partnerships for a network of more than 157 Web sports publishers.
From 1994 to 1998, Marty worked for Microsoft where he served as director of sponsored programming
and director of the advertising business unit for the Microsoft Network (MSN). While at Microsoft, he
directed the initial advertising model for the launch of MSN, including the advertising product plans
and development of the MSN sales force. He developed and managed Microsoft's strategic relationships
with leading online advertisers, Web publishers and media companies. He set e-commerce and advertising
sales strategies for the portal site's advertising clients, closing what was-at that time-the largest
dollar-volume advertising relationship in Web history.
Before Microsoft, Marty was senior vice president and group creative director at J. Walter Thompson.
Marty serves on the board of the Internet Advertising Bureau (IAB) and is a frequent speaker on online
advertising.
Charlie Buchwalter - Vice President of Media Research
Charlie brings more than 20 years of
information services experience to his role as AdRelevance's vice president of media research.
He started his career with Data Resources, Inc. (DRI), now DRI/McGraw-Hill, where he worked with
Fortune 500 companies using DRI's econometric models and historical economic and financial databases
to explain corporate performance trends. In his last position with that company, Charlie served as group
vice president of the financial information group, where he managed DRI's national financial services
practice - a $20 million unit with more than 100 employees.
After DRI, Charlie was recruited by CMP Publications (now CMP Media) where he worked with the management
team to conceive and implement electronic publishing strategies. Since returning to the Seattle area in 1995,
Charlie has helped leading companies respond to Internet market developments. While at ParaTechnology, he developed
go-to-market channel strategies for the Internet business units of IBM, Digital Equipment, Novell, Oracle and Sun.
Charlie was president and CEO of Community Sector Systems, an Internet company serving the healthcare industry.
He also served as a senior director of marketing and business development at Attachmate as the company sought to
expand its presence in the Web-to-Host market.
