| Archives: | 2000 - Q1 - Q2 | 1999 - Q3 - Q4 | | Current Releases |
• AdRelevance Report Reveals Wide Variety in Internet Ad Sizes and Prices
SEATTLE - December 20, 1999 - As the number of ad-supported websites proliferate on the Internet, advertisers
are seeing a wide variation in ad formats and rate card prices across all site genres. That's the latest finding
from Media Metrix subsidiary AdRelevance Inc., an innovator in Internet advertising measurement and intelligent ad
tracking technology. The company today released a report, titled "A Survey of Online Ad Dimensions and Rate Card
Prices," which examines the prevalence, distribution and cost of online ad formats. Download
PDF (Get Acrobat Reader).
• Retailers Boost Online Ad Spending as Holiday Buying Season Hits Home Stretch
SEATTLE - December 7, 1999 - AdRelevance Inc., an innovator in Internet advertising measurement
and intelligent ad tracking technology, today released a report tracking the monumental run of online
ad campaigns made by retailers during a 16-week period leading into December, the final and most
lucrative month of the holiday buying season. A complete version of the free report can be viewed
here.
• AdRelevance Begins Tracking Online Ads For Consumer Goods Industry
SEATTLE - November 1, 1999 - Want to know who's lagging behind in the online advertising race? Surprisingly,
it's the very companies that made advertising ubiquitous in every medium from newspapers and magazines to radio
and TV. While industries like financial services, retail and publishing have committed significant dollars to
banner ads and pop-up windows, packaged goods companies - the same people who brought us whiter teeth, fresher
breath and the dry look look - are just beginning to venture online.
• Inaugural Report From AdRelevance Reveals Growing Acceptance of Online
Advertising by Top Brands
SEATTLE - October 25, 1999 - AdRelevance Inc., an innovator in Internet advertising measurement and
intelligent ad tracking technology, today launched a free monthly program called AdRelevance Intelligence Reports.
The reports take advantage of current data collected by the company and provide insight into the rapidly
changing landscape of online advertising.
• Media Metrix acquires AdRelevance
NEW YORK CITY - October 6, 1999 - Media Metrix (NASDAQ: MMXI), the pioneer and leader in Internet and
digital media measurement, announced today that it has signed a definitive agreement to acquire AdRelevance,
an innovator and pioneer in Internet advertising measurement and intelligent agent ad tracking technology. Q & A about this announcement.
| Archives: | 2000 - Q1 - Q2 | 1999 - Q3 - Q4 | | Current Releases |
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George Penner, Sr. Vice President |
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"We can't be everywhere all of the time, AdRelevance keeps us informed of what our major competitors are doing." |
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Michael Tchong, Reporter
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"The system's interface is both intuitive and very easy to use." |
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Ethan Rapp, Research Manager
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"DoubleClick has one of the largest online advertising sales organization in the world, and the AdRelevance service is far and away the best tool we've found to generate sales leads. It's so timely and easy to use that in just minutes, each of our sales people can generate quality leads to pursue for the entire week." |
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Risa Weledniger, Director of Research.
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"The AdRelevance team has been tremendous to work with. They place a premium on quality customer support, from thorough and attentive training sessions, to some of the best online media research I've seen." |
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"Who needs a search engine for online advertisements? Well, think of the technology acting like a corporate spy on the Internet. It basically allows companies to dig into the nitty-gritty specifics of competitors' online advertising campaigns." |
