AdRelevance


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AdRelevance

The Next Generation in Online Advertising Measurement

AdRelevance 2.0 - the only second-generation online advertising measurement system available - is a brand new platform for tracking and comparing online advertising activity with unparalleled accuracy across all major industries, channels, ad formats and ad types, including banners, buttons and rich media.
AdRelevance 2.0 is the first online measurement system to combine server-side tracking and second-generation intelligent agent technology with panel-based online measurement data.
AdRelevance 2.0 is the first and only online advertising measurement system to automatically adjust itself to Web traffic patterns, thereby mimicking the real user population.

Tackling the Technology
AdRelevance 2.0 online advertising measurement technology and methodology is best understood in three key phases:
1. Planning -- Determining where to get ads and how often to capture them

Traffic Analysis
Rich traffic data (a combination of Media Metrix clickstream data and granular server-side data) fuels AdRelevance's Cloudprober sampling agent - revealing which sites to probe and how often to visit them.
Site Selection
Other factors that determine sites to probe include: brand popularity and prominence, site dominance in a targeted niche market, site affiliation with prominent ad networks and client requests.

2. Execution -- Finding the ads and capturing the image

Cloudprober intelligent agent
Cloudprober is AdRelevance's revolutionary new page sampling technology that probes sites for ads 24 hours a day, seven days a week, automatically and actively adjusting itself as the web breathes and evolves.
Using rich traffic data and geographically distributed probes to dynamically respond to web traffic patterns, Cloudprober ensures the most representative and balanced tracking of virtually all online ad activity across 12 US regions.
Automatic Ad Detection (AAD)
AdRelevance's proprietary Automatic Ad Detection engine instantly identifies and extracts ad content from the thousands of pages and sub-pages fetched by Cloudprober.
AAD captures all ad types and sizes from simple to complex, including banners, buttons and rich media.
AAD eliminates the need for humans to prepare pages and extract ads.

3. Classification -- Categorizing the data and assuring highest quality data integrity

Classification
AdRelevance categorizes all ads according to a unique classification system that sorts by advertiser, industry, and segment.
Other ad classification details include impressions, rate card value, type of technology, dimensions, first and last date ad was observed and destination URL.
Data Integrity
In addition to powerful machine codifications, AdRelevance's media research team individually inspects every ad to verify proper classification.
AdRelevance's comprehensive data quality assurance program monitors every component of the system and thoroughly inspects unexpected, unusual or outlying data points.

AdRelevance 2.0 Technology Benefits & Value

Benefit: Multiple traffic sources

Value: Improved impressions and rate card value

Benefit: Revolutionary new page sampling technology that adapts to the Web

Value: Huge increase in site and page coverage

Benefit: Automatic Ad Detection technology

Value: Many more ads, ad types, advertisers
Impressions and rate card value for all ad types

Benefit: Rich, precise classification taxonomy

Value: Categorization analysis

Benefit: Comprehensive data integrity program

Value: Highest quality data

AdRelevance 2.0 Industry Benefits

Unparalleled Accuracy: AdRelevance Cloudprober technology probes higher trafficked pages more frequently, thereby capturing all online ad activity at any given moment in time.
Measuring Rich Media: From Flash to Enliven to custom Java banners and interactive ads, AdRelevance 2.0 reports all the most popular emerging ad types.
Granular Reporting: AdRelevance 2.0 captures ad activity on all levels of a site that receives visitor traffic, including channel and sub-channel measurement.
Exhaustive Measurement: Impressions, rate card value and creative content are provided for all standard ad sizes and ad types, including banners, buttons and rich media.
Comprehensive Coverage: AdRelevance measures and reports ads on over 1000 sites and more than half-a-million URLs.
More Ads: The number of ads captured per week will increase from approximately 6,000 to 10,000.