Technology
Describes the method used to create the ad.
| Ad Type | Definition |
| Animation | Ads created using the Graphics Interchange Format (GIF) that allows advertisers to create simple, animated images |
| Bluestreak | Ads created using proprietary technology java programs that run inside the user's browser, allowing more interactivity with the ad. |
| Compound | Ads that are comprised of many pieces or images, all of which link to the same click-through URL. |
| Enliven(SM) | Ads created using proprietary technology java programs that run inside the user's browser, allowing more interactivity with the ad. |
| Eyeblaster | Ads served in standard media formats on a transparent page in front of the HTML page. |
| Flash | Ads using the Shockwave Format (SWF) created by Macromedia that allows users to interact with a banner without leaving the web page |
| Form | Ads that allow advertisers to include the elements available in HTML forms including text boxes and drop-down menus |
| Image | Static ads that do not use interactivity or animation |
| Image Map | An image in an HTML document with "hot spots" which when clicked on in a suitable browser, act as anchors or links to other information. |
| Point•Roll | Ads that utilize JavaScript and DHTML to create an expanded area of real estate from traditional ad space. |
| Shoshkele | Ads that are browser driven and free moving animations with synchronized sound and full interaction capabilities on a transparent HTML page. |
| Unicast | Rich media popups served by Unicast.com, often using a Java applet to launch a popup window containing a Flash ad. |